The German Football

The German Football Ambassador represent Germany
throughout the world.This initiative honors the work of
coaches and players each year and by joining culture
and sport, it is meant to promote the positive image of
Germany in foreign countries.


Public Award 2024 – Coming soon

Who will be the german football ambassador 2024?


Dzsenifer Marozsán honoured in Lyon as German Football Ambassador 2023

Dzsenifer Marozsán honoured in Lyon as German Football Ambassador 2023. Roland Bischof, President of Deutscher Fußball Botschafter e.V., presented Dzsenifer Marozsán with the coveted award at her club Olympique Lyon’s final public training session at the Groupama Stadium. […]


Margret Kratz is the name of the new German Football Ambassador 2023, who should have received her award directly from the hands of the German Foreign Minister Annalena Baerbock, who had also prepared a speech, a t the award ceremony at the Goethe Institute in Sydney. […]


On the occasion of its 10th anniversary, the German Football Ambassadors e.V. will award Franz Beckenbauer with the Honorary Award 2022. The award stands for the life’s work of the football legend and will be presented with the participation of numerous celebrities on 19 May 2022 at the Federal Foreign Office in Berlin. “All those who were able to get to know him privately see a person full of kindness, down-to-earthness and generous charity. Or in this case: an absolutely worthy winner of the 2022 Honorary Award for his life’s work!”, Roland Bischof, as President of the non-profit association, had already emphasised at the announcement.

Franz Beckenbauer expressed his thanks via video message: “I would like to thank you very much for this award. It is a great honour for me.” As he was unable to attend in person due to the stress of travelling, Heidrun Beckenbauer accepted the award on behalf of her husband from Reiner Calmund, who also held the laudatory speech.  



The recipients of the German Football Ambassador Award in category coach, as well as leading figures, that proved themselves as global ambassadors of the German football for over 25 years enter the Hall of Fame if chosen by the jury.



Award for German Football coaches and players who are committed to the positive development of football and society abroad.


INITIATOR - Roland Bischof is the driving force behind the idea of the German Football Ambassador

For 10 years now, Roland Bischof has been the driving force behind the good idea of the German Football Ambassador. With great commitment and private financing (the football ambassador has no public funding such as grants or subsidies!) he built up a nationally known and internationally active movement in a very short time.

He brought numerous supporting personalities and companies together, whereby Rainer Holzschuh and Dr. Norbert Taubken in particular, were important companions and close advisors on his way.



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Former football player – Head of the German Football Association (DFB) project "Strategy 2027 - Women in Football"


Former football player & DFB coach – actual coach of U23 Hamburger SV

Dr. Martin

Envoy at the German Embassy in Paris, France


Sports director of the MLS club
St. Louis City SC


Former world class football player & national coach


Dr. Norbert

German Football Ambassador Advisory Board Chairman - Partner at Scholz & Friends Agency


President of the German Football Ambassador – Managing director of


Founding member of the German Football Ambassador – PRESENTED BY GmbH creative


Lawyer at Bay GmbH



Football Coach & pioneer of German women's football



Secretary General of Goethe-Institut

Karl-Heinz Rummenigge

Member of the UEFA Executive Committee


Sports presenter


Former worldclass referee - football expert & speaker


Founder of SAP
& patron of
TSG Hoffenheim 1899


Miss Germany 2022
& GREENfluencer


Media Partners

Doris Fitschen is a retired German football player and former assistant to the women’s national team head coach Silvia Neid. Fitschen has been the manager of the women’s national team since 2009.

Horst Hrubesch is a former soccer player and DFB trainer. As a player, he won three German championship titles, the European Cup of State Champions and became European Champion. As coach he became European Champion of the U21, U19 as well as silver medallist of the Olympic Games 2016. Hrubesch is also Walter-Bensemann-Prize winner.

Dr. Martin Schaefer was Ambassador of the Federal Republic of Germany to South Africa, Lesotho and Eswatini from the end of 2017 until August 2021 and has been Envoy at the German Embassy in Paris since September 2021. As a former passionate football player, his coaching licence is currently lying useless in the cupboard due to lack of time. At the German Embassy in South Africa, he already had a deep look behind the scenes of the World Cup 2010.


Photo: © German Embassy Paris

Lutz Pfannenstiel has been active as a goalkeeper on all continents. Since August 2020, he has been sports director at the MLS club St. Louis City SC. Previously, Pfannenstiel worked as a football expert for DAZN, BBC and ZDF, among others, trained international coaches at the German Football Association (DFB) and was most recently the sports director at Fortuna Düsseldorf. Since 2009, he has been involved in climate protection with his project “Global United FC”.


Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.

Dr. Norbert Taubken is a proven expert in the field of Corporate Social Responsibility (CSR) and has headed Scholz & Friends Reputation in Berlin since 2007. He advises international clients in his field of expertise CSR & Sustainability.
Roland Bischof (Initiator) is the managing majority shareholder of the company presented by… GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

Celisa Pereira has accompanied the football ambassador from the very beginning. Among others, she works for PRESENTED BY… GmbH in the creative sector.


Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.


Monika Staab is a German football coach and former football player. She is one of the pioneers of women’s football and, as co-founder, former president and coach of 1. FFC Frankfurt, is one of the most successful coaches in the world.

Staab has also worked several times for FIFA or the DFB to build structures for women’s and girls’ football, or to win teachers and coaches for football. Since 2021, our football ambassador from 2014 has been working as a national coach in Saudi Arabia.


Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. Since 2012 he has been Secretary General of the Goethe-Institut. Johannes Ebert is involved in various crisis regions and supports Syrian refugees with cultural and educational projects.


Photo: © Martin Ebert


Karl-Heinz Rummenigge is a former German national player who played for FC Bayern Munich and Inter Milan. He was considered one of the best players in the world in the 80s. The multiple top scorer became European Champion in 1980. From 2002 to 2021, he was Chairman of the Board of FC Bayern München and until 2017 Chairman of the European Club Association, of which he is now Honorary Chairman. He is currently a member of the UEFA Executive Committee.


Sylvia Walker is a presenter and journalist. Working for our media partner Sky Sport News HD (Sky) from 2014 to 2021, she joined the Swiss broadcaster blue Sport as a new sports presenter at the beginning of 2022. Since 2017, she not only supports us with her great football expertise and her heart for our association, but also moderates our annual award ceremony.

Katrin Müller-Hohenstein began working for a Nuremberg local radio station in 1988 and has been moderating the current sports studio on ZDF since 2006, where she is still active today. She was a studio presenter at the 2010 World Cup with the support of Oliver Kahn. This was followed by numerous other sporting mega-eventsfor the most popular presenter.


Urs Meier led 883 games in 27 years as a referee. After officially ending his career as a referee in 2004, he is active as a football expert and speaker and supports Kindernothilfe as an ambassador worldwide.


Dietmar Hopp and four partners founded the German company SAP, Europe’s largest software producer, in 1972. He retired from the Executive Board in 2005. His foundation supportssports, medical, educational, and social programs. He is also a patron of the TSG 1899 Hoffenheim Bundesliga club.

Photo: © Dietmar Hopp Stiftung



Domitila Barros grew up in a favela in Brazil. She received an award from UNESCO for her commitment there and was given the opportunity to study social and political sciences. In the meantime, the Miss Germany 2022 is a successful social entrepreneur, campaigns for women and environmental protection and is a popular advisor and visionary for institutions and companies likewise. In 2022, Barros was not only nominated for the German Sustainability Award, but also as a Global Young Leader.