The German Football
Ambassador

The German Football Ambassador represent Germany
throughout the world.This initiative honors the work of
coaches and players each year and by joining culture
and sport, it is meant to promote the positive image of
Germany in foreign countries.

 

News

Last night we lost our loyal friend Rainer Holzschuh. He was the first and closest companion as well as our …

The award ceremony was held for the first time in Berlin at Deutsche Telekom’s representative office in the German capital …

AWARDS & NOMINEES 2021

KAI HAVERTZ ELECTED AS WINNER OF THE PUBLIC AWARD 2021

FANS VOTE FOR HIM TO BE ROBIN GOSENS’ FOLLOW-UP

In an online vote, the 22-year-old professional of current Champions League winners Chelsea FC came out on top ahead of 2014 World Cup winner Toni Kroos (Real Madrid) and PSG player Sara Däbritz.

 
 
Kai Havertz_original

ULI STIELIKE WINS MAIN CATEGORY AND SUCCEEDS ANJA ZIVKOVIC

Joe Zinnbauer and Michael Feichtenbeiner complete the final trio

The “German Football Ambassador 2021” is Uli Stielike (main category). The internationally active former football coach prevailed in the final against Joe Zinnbauer (on the right in the picture) and Michael Feichtenbeiner by jury decision. “I feel very honoured and also see the award as a curse and a blessing,” said Stielike. The explanation followed immediately: Actually, he had wanted to enjoy being a pensioner and sometimes go overboard, but with the award he is now in charge again, Stielike said with a smile.

 
 
026_Uli Stielike - Fußball Botschafter 2021_Joe Zinnbauer

FC BAYERN MUNICH RECEIVES HONORARY AWARD 2021

FC Bayern Munich received the honorary award at the ceremony in Berlin on Wednesday. “With the Honorary Award, our jury is thus not only honouring an exceptional sporting year in 2020, but also FC Bayern München’s overall contribution to the image of (football) Germany in the world,” Roland Bischof, as president of the non-profit association, had already emphasised at the announcement.

“I would like to express my heartfelt thanks to the team and the coaching staff with Hansi Flick at the top,” said Karl-Heinz Rummenigge. The 66-year-old former CEO of the 31-time German champions accepted the award on behalf of the club, which won all six possible titles last year.

 
f.l.t.r.: Karl-Heinz Rummenigge, Didi Hamann, Sylvia Walker, Roland Bischof

HALL OF FAME

The recipients of the German Football Ambassador Award in category coach, as well as leading figures, that proved themselves as global ambassadors of the German football for over 25 years enter the Hall of Fame if chosen by the jury.

 

AWARD-CEREMONY
2013-2021

Award for German Football coaches and players who are committed to the positive development of football and society abroad.

 

INITIATOR - Roland Bischof is the driving force behind the idea of the German Football Ambassador

For 9 years now, Roland Bischof has been the driving force behind the good idea of the German Football Ambassador. With great commitment and private financing (the football ambassador has no public funding such as grants or subsidies!) he built up a nationally known and internationally active movement in a very short time.

He brought numerous supporting personalities and companies together, whereby Rainer Holzschuh and Dr. Norbert Taubken in particular, were important companions and close advisors on his way.

 
 

GET INVOLVED

Donate to German Football Ambassador or sign up to receive email updates about the work we do and how you can support us

 
 
 

JURY

Horst Hrubesch

Former football player & DFB coach – actual coach of U23 Hamburger SV

DORIS FITSCHEN

Former football player – manager of the women‘s national team

Dr. Martin
Schaefer

German Ambassador in South Africa

Lutz
Pfannenstiel

Sports director of the future MLS club ST. Louis City SC

Berti
Vogts

Former world class player and national coach

BOARD

Dr. Norbert
Taubken

German Football Ambassador Advisory Board Chairman - Partner at Scholz & Friends Agency

Rainer
Holzschuh

German Football Ambassador Jury Chairman – publisher of the „Kicker“ magazin

Celisa
Pereira

Founding member of the German Football Ambassador – PRESENTED BY GmbH creative

Roland
Bischof

President of the German Football Ambassador – Managing director of PRESENTED BY GmbH

Guido
Kambli

Lawyer at Bay GmbH

ADVISORY BOARD

Johannes
Ebert

Secretary General of Goethe-Institut

Karl-Heinz Rummenigge

Chairman of the Board of FC Bayern Munich

Urs
Meier

Former worldclass referee - football expert and speake

Dietmar
Hopp

Founder of SAP – patron of TSG Hoffenheim 1899

OUR PARTNERS

Media Partners

Horst Hrubesch is a former soccer player and DFB trainer. As a player, he won three German championship titles, the European Cup of State Champions and became European Champion. As coach he became European Champion of the U21, U19 as well as silver medallist of the Olympic Games 2016. Hrubesch is also Walter-Bensemann-Prize winner.

Doris Fitschen is a retired German football player and former assistant to the women’s national team head coach Silvia Neid. Fitschen has been the manager of the women’s national team since 2009.

 

Dr. Martin Schaefer is the German Ambassador in South Africa. He previosly worked at the German Embassy in South Africa 2010, where he had a look behind the scenes during the World Cup.

 

Lutz Pfannenstiel was active as a goalkeeper on all continents. He is currently working for Fortuna Düsseldorf as a sports executive. He is also a football expert for DAZN, BBC or ZDF and trains international coaches at the DFB. Since 2009 he has been committed to climate protection with his project “Global United FC”.

 

Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.

 
Dr. Norbert Taubken is a proven expert in the field of Corporate Social Responsibility (CSR) and has headed Scholz & Friends Reputation in Berlin since 2007. He advises international clients in his field of expertise CSR & Sustainability.

Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the “kicker” sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

 

Celisa Pereira has accompanied the football ambassador from the very beginning. Among others, she works for PRESENTED BY… GmbH in the creative sector.

 
Roland Bischof (Initiator) is the managing majority shareholder of the company presented by… GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.

 
 
 

Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. Since 2012 he has been Secretary General of the Goethe-Institut. Johannes Ebert is involved in various crisis regions and supports Syrian refugees with cultural and educational projects.

 
 

Karl-Heinz Rummenigge is a former German national player who played for FC Bayern Munich and Inter Milan. He was considered one of the best players in the world in the 80s. The multiple top scorer became European Champion in 1980. Since 2002 he has been Chairman of the Board of FC Bayern Munich and until 2017 was Chairman of the European Club Association, of which he is Honorary Chairman today.

 
 

Katrin Müller-Hohenstein began working for a Nuremberg local radio station in 1988 and has been moderating the current sports studio on ZDF since 2006, where she is still active today. She was a studio presenter at the 2010 World Cup with the support of Oliver Kahn. This was followed by numerous other sporting mega-eventsfor the most popular presenter.

 

Urs Meier led 883 games in 27 years as a referee. After officially ending his career as a referee in 2004, he is active as a football expert and speaker and supports Kindernothilfe as an ambassador worldwide.

 

Dietmar Hopp and four partners founded the German company SAP, Europe’s largest software producer, in 1972. He retired from the Executive Board in 2005. His foundation supportssports, medical, educational, and social programs. He is also a patron of the TSG 1899 Hoffenheim Bundesliga club.

 

PUBLIC AWARDS 2021