THE AWARD

MISSION

Awarding German football coaches and players who engage for a positive development of football and society abroad.The German Football Ambassadors represent Germany throughout the worldThis initiative honors the work of managers and players each year and by joining culture and sport, it is meant to promote the positive image of Germany in foreign countries.Germany is a leading nation in world football. Players and coaches from Germany are involved in the sport all over the world.

 
 
 
 

CONCEPT

The initiative is a social football project with an all season presence.
The award ceremony and the support of social projects worldwide are in the center of attention.

 

CRITERIA (ABSTRACT)

“I support the initiative GERMAN FOOTBALL AMBASSADOR because during my time at Toronto FC I noticed, how much interest was brought to me for the German football – it´s a responsibility.”

Torsten Frings

 
 
 
 
  1. Reputation in the country of work
  2. Sporting success and long-term impact on football
  3. Involvement in culture and social structures around football
  4. Perceived connection with Germany
  5. Increase in contacts and exchange of information between Germany and the host country
  6. For coaches: the quality of work by bringing along young players

HALL OF FAME

JURY

Horst
Hrubesch

Former football player & DFB coach – actual coach of U23 Hamburger SV

Doris
Fitschen

Former football player – manager of the women‘s national team

Dr. Martin
Schäfer

Envoy at the German Embassy in Paris

Lutz
Pfannenstiel

Sports director of the future MLS club ST. Louis City SC

Berti
Vogts

Former world class player and national coach

BOARD

Dr. Norbert
Taubken

German Football Ambassador Advisory Board Chairman - Partner at Scholz & Friends Agency

Roland
Bischof

President of the German Football Ambassador – Managing director of PRESENTED BY GmbH

Celisa
Pereira

Founding member of the German Football Ambassador – PRESENTED BY GmbH creative

Guido
Kambli

Lawyer at Bay GmbH

ADVISORY BOARD

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Johannes
Ebert

Secretary General of Goethe-Institut

Karl-Heinz Rummenigge

Chairman of the Board of FC Bayern Munich

Sylvia
Walker

Sports presenter

Monika
Staab

Coach & pioneer of German women's football

Urs
Meier

Former worldclass referee - football expert and speake

Dietmar
Hopp

Founder of SAP – patron of TSG Hoffenheim 1899

SUPPORTING MEMBERS

AHEIM CAPITAL GMBH

YANBO BAI

BUXXTER UG

BODER PROJEKTABRECHNUNG GMBH

DOHA.BERLIN

THOMAS ENGELHARDT

SERKAN KAJAN

K.I.T. GROUP GMBH

CHRISTIAN PRECHTL

PRESENTED BY GMBH

TOSUNER PROJEKTENTWICKLUNGSGES. BERLIN-BRANDENBURG MBH

CLAUS VOGT

W&P ENGINEERING AG

OUR PARTNERS

Media Partners

Horst Hrubesch is a former soccer player and DFB trainer. As a player, he won three German championship titles, the European Cup of State Champions and became European Champion. As coach he became European Champion of the U21, U19 as well as silver medallist of the Olympic Games 2016. Hrubesch is also Walter-Bensemann-Prize winner.

Doris Fitschen is a retired German football player and former assistant to the women’s national team head coach Silvia Neid. Fitschen has been the manager of the women’s national team since 2009.

 

Dr. Martin Schaefer was Ambassador of the Federal Republic of Germany to South Africa, Lesotho and Eswatini from the end of 2017 until August 2021 and has been Envoy at the German Embassy in Paris since September 2021. As a former passionate football player, his coaching licence is currently lying useless in the cupboard due to lack of time. At the German Embassy in South Africa, he already had a deep look behind the scenes of the World Cup 2010.

 

Photo: © German Embassy Paris

Lutz Pfannenstiel has been active as a goalkeeper on all continents. Since August 2020, he has been sports director at the MLS club St. Louis City SC. Previously, Pfannenstiel worked as a football expert for DAZN, BBC and ZDF, among others, trained international coaches at the German Football Association (DFB) and was most recently the sports director at Fortuna Düsseldorf. Since 2009, he has been involved in climate protection with his project “Global United FC”.

 

Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.

 
Dr. Norbert Taubken is a proven expert in the field of Corporate Social Responsibility (CSR) and has headed Scholz & Friends Reputation in Berlin since 2007. He advises international clients in his field of expertise CSR & Sustainability.
Roland Bischof (Initiator) is the managing majority shareholder of the company presented by… GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

Celisa Pereira has accompanied the football ambassador from the very beginning. Among others, she works for PRESENTED BY… GmbH in the creative sector.

 

Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.

 
 
 
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Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. Since 2012 he has been Secretary General of the Goethe-Institut. Johannes Ebert is involved in various crisis regions and supports Syrian refugees with cultural and educational projects.

 

Photo: © Martin Ebert

 
 

Karl-Heinz Rummenigge is a former German national player who played for FC Bayern Munich and Inter Milan. He was considered one of the best players in the world in the 80s. The multiple top scorer became European Champion in 1980. From 2002 to 2021, he was Chairman of the Board of FC Bayern München and until 2017 Chairman of the European Club Association, of which he is now Honorary Chairman. He is currently a member of the UEFA Executive Committee.

 
 

Sylvia Walker is a presenter and journalist. Working for our media partner Sky Sport News HD (Sky) from 2014 to 2021, she joined the Swiss broadcaster blue Sport as a new sports presenter at the beginning of 2022. Since 2017, she not only supports us with her great football expertise and her heart for our association, but also moderates our annual award ceremony.

Katrin Müller-Hohenstein began working for a Nuremberg local radio station in 1988 and has been moderating the current sports studio on ZDF since 2006, where she is still active today. She was a studio presenter at the 2010 World Cup with the support of Oliver Kahn. This was followed by numerous other sporting mega-eventsfor the most popular presenter.

www.mueller-hohenstein.de

 

Urs Meier led 883 games in 27 years as a referee. After officially ending his career as a referee in 2004, he is active as a football expert and speaker and supports Kindernothilfe as an ambassador worldwide.

 

Dietmar Hopp and four partners founded the German company SAP, Europe’s largest software producer, in 1972. He retired from the Executive Board in 2005. His foundation supportssports, medical, educational, and social programs. He is also a patron of the TSG 1899 Hoffenheim Bundesliga club.

Photo: © Dietmar Hopp Stiftung

 

 

PUBLIC AWARDS 2022