Awarding German football coaches and players who engage for a positive development of football and society abroad.The German Football Ambassadors represent Germany throughout the worldThis initiative honors the work of managers and players each year and by joining culture and sport, it is meant to promote the positive image of Germany in foreign countries.Germany is a leading nation in world football. Players and coaches from Germany are involved in the sport all over the world.



The initiative is a social football project with an all season presence.
The award ceremony and the support of social projects worldwide are in the center of attention.



“I support the initiative GERMAN FOOTBALL AMBASSADOR because during my time at Toronto FC I noticed, how much interest was brought to me for the German football – it´s a responsibility.”

Torsten Frings

  1. Reputation in the country of work
  2. Sporting success and long-term impact on football
  3. Involvement in culture and social structures around football
  4. Perceived connection with Germany
  5. Increase in contacts and exchange of information between Germany and the host country
  6. For coaches: the quality of work by bringing along young players



Horst Hrubesch

Former football player & DFB coach – actual coach of U23 Hamburger SV

Doris Fitschen

Former football player – manager of the women‘s national team

Dr. Martin

German Ambassador in South Africa


Sports director of the future MLS club ST. Louis City SC


Former world class player and national coach


Dr. Norbert

German Football Ambassador Advisory Board Chairman - Partner at Scholz & Friends Agency


German Football Ambassador Jury Chairman – publisher of the „Kicker“ magazin


Founding member of the German Football Ambassador – PRESENTED BY GmbH creative


President of the German Football Ambassador – Managing director of PRESENTED BY GmbH


Lawyer at Bay GmbH



Secretary General of Goethe-Institut

Karl-Heinz Rummenigge

Chairman of the Board of FC Bayern Munich


Former worldclass referee - football expert and speake


Founder of SAP – patron of TSG Hoffenheim 1899


Media Partners

Horst Hrubesch is a former soccer player and DFB trainer. As a player, he won three German championship titles, the European Cup of State Champions and became European Champion. As coach he became European Champion of the U21, U19 as well as silver medallist of the Olympic Games 2016. Hrubesch is also Walter-Bensemann-Prize winner.

Doris Fitschen is a retired German football player and former assistant to the women’s national team head coach Silvia Neid. Fitschen has been the manager of the women’s national team since 2009.


Dr. Martin Schaefer is the German Ambassador in South Africa. He previosly worked at the German Embassy in South Africa 2010, where he had a look behind the scenes during the World Cup.


Lutz Pfannenstiel was active as a goalkeeper on all continents. He is currently working for Fortuna Düsseldorf as a sports executive. He is also a football expert for DAZN, BBC or ZDF and trains international coaches at the DFB. Since 2009 he has been committed to climate protection with his project “Global United FC”.


Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.

Dr. Norbert Taubken is a proven expert in the field of Corporate Social Responsibility (CSR) and has headed Scholz & Friends Reputation in Berlin since 2007. He advises international clients in his field of expertise CSR & Sustainability.

Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the “kicker” sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).


Celisa Pereira has accompanied the football ambassador from the very beginning. Among others, she works for PRESENTED BY… GmbH in the creative sector.

Roland Bischof (Initiator) is the managing majority shareholder of the company presented by… GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.


Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. Since 2012 he has been Secretary General of the Goethe-Institut. Johannes Ebert is involved in various crisis regions and supports Syrian refugees with cultural and educational projects.


Karl-Heinz Rummenigge is a former German national player who played for FC Bayern Munich and Inter Milan. He was considered one of the best players in the world in the 80s. The multiple top scorer became European Champion in 1980. Since 2002 he has been Chairman of the Board of FC Bayern Munich and until 2017 was Chairman of the European Club Association, of which he is Honorary Chairman today.


Katrin Müller-Hohenstein began working for a Nuremberg local radio station in 1988 and has been moderating the current sports studio on ZDF since 2006, where she is still active today. She was a studio presenter at the 2010 World Cup with the support of Oliver Kahn. This was followed by numerous other sporting mega-eventsfor the most popular presenter.


Urs Meier led 883 games in 27 years as a referee. After officially ending his career as a referee in 2004, he is active as a football expert and speaker and supports Kindernothilfe as an ambassador worldwide.


Dietmar Hopp and four partners founded the German company SAP, Europe’s largest software producer, in 1972. He retired from the Executive Board in 2005. His foundation supportssports, medical, educational, and social programs. He is also a patron of the TSG 1899 Hoffenheim Bundesliga club.