Roland Bischof is the driving force behind the idea of the German Football Ambassador


For more than 9 years now, Roland Bischof has been the driving force behind the good idea of the German Football Ambassador. With great commitment and private financing (the football ambassador has no public funding such as grants or subsidies!) he built up a nationally known and internationally active movement in a very short time.

He brought numerous supporting personalities and companies together, whereby Rainer Holzschuh and Dr. Norbert Taubken in particular, were important companions and close advisors on his way. 


2011 // Idea. 

2012 // first presentation at the award ceremony of the Academy for Football Culture (moderated by Kathrin Müller-Hohenstein; presented with the patron Rudi Gutendorf).

2013 // 1st award ceremony in Nuremberg (‘Presseclub’).

2014 – 2019 // 2nd – 7th award ceremony at the Federal Foreign Office, Berlin (in the presence of the current German Foreign Minister: F.-W. Steinmeier, S. Gabriel, H. Maas).

2020 // Due to the Corona pandemic, the award ceremony unfortunately had to be cancelled.


2016 // Conversion of the initiative into a non-profit association.

2017 // 1st international event: Women’s Football in Doha, Qatar (German-Catarian Cultural Year).

2018 // 2ndinternational event: GenKids, social project in Tokyo, Japan (German Festival)

2019 // 3rdinternational event: Ceremony at the German Embassy in South Africa to officially hand over the prize money to the social projects supported by Horst Kriete, Football Ambassador 2017 (“Beyond the pitch – with Horst”) and Jürgen Klopp, Football Ambassador 2019 (Haut Bay United Football Academy).


Since 2013 // Support of more than 30 projects worldwide. The Football Ambassador family continues to grow and thrive!