Roland Bischof, the president of The German Football Ambassador, announced that Common Goal will become the non-profit’s expert partner during a joint panel discussion with former German national player Torsten Frings at the Spielmacher Conference in Cologne.

The Common Goal Initiative, co-founded by Juan Mata in 2017, unites over four hundred professional football players, coaches, advisors, clubs and sponsors, and non-profit organisations in their commitment to a more socially just and ecologically sustainable world. Members of the movement donate at least one per cent of their income to selected projects related to the Sustainable Development Goals of the United Nations. Members from Germany and the Bundesliga include Serge Gnabry, Jürgen Klopp, Julian Nagelsmann, Werder Bremen and the sporting goods manufacturer Adidas.

As the German Football Ambassador’s competence partner, Common Goal will support the social and ecological commitments of the nonprofit and provide holistic support going forward.

“Common Goal combines great expertise in the field of social engagement with a collective effort to harness the power of football for positive social and economic change,” said Roland.

“These qualities make Common Goal the ideal partner for the German Football Ambassador.”

The German Football Ambassador was previously a long-time partner of streetfootballworld, the world’s leading football for social change organisation that now operates under Common Goal.

“For many years now, the German Football Ambassador has been honouring deserved individuals and initiatives who are not only great representatives of Germany abroad but also positive role models for football, in which they use their influence to advocate for greater equality of opportunity and social cohesion around the world,” said Common Goal Co-founder Jürgen Griesbeck.

“We are proud to support this important task in the future in close cooperation with the German Football Ambassador and its award winners.”

In addition to the panel with Frings, the German Football Ambassador, who cooperates with the international conference on the occasion of their 10th anniversary, also presented a panel with Anja Zivkovic on women’s empowerment in football, a topic that has been close to the associations heart since its new popularity.