SPORTWORLD and The German Football Ambassador launch digital Partnership

New Branded Zone on SPORTWORLD showcases projects and initiatives of the German Football Ambassador

Munich, March 27, 2025 – SPORTWORLD and the German Football Ambassador are pleased to announce their new partnership. Starting immediately, a dedicated branded zone on the SPORTWORLD platform will globally showcase all topics, projects, and activities of the German Football Ambassador. This partnership marks an important step in the digital strategy of the non-profit organization, which uses the power of football to support social projects worldwide.

In the new branded zone, users will find information and content about the annual awards presented to German coaches and players who positively represent Germany abroad through their sporting achievements and social commitment. It will also highlight numerous social projects the association has supported since 2013 across more than 30 countries, particularly focusing on programs benefiting children and young people.

Statements

Gerd Weiner, Managing Director of SPORTWORLD, highlights the importance of this partnership: “By integrating the German Football Ambassador into our platform, we demonstrate our commitment to promoting football as a powerful way to connect people, support social responsibility, and encourage cultural exchange.”

Roland Bischof, President of the German Football Ambassador, adds: “Our cooperation with SPORTWORLD allows us to present our projects and initiatives to a wider audience and significantly expand our digital presence, especially via the big TV screen. This partnership is an important step in spreading the positive values of football globally and raising awareness about social responsibility in sport.”

All content from the German Football Ambassador is now available free of charge in the SPORTWORLD app on Samsung and LG Smart TVs as well as on mobile devices running iOS and Android.

About SPORTWORLD

SPORTWORLD is an innovative sports aggregation platform operated by B1 SmartTV GmbH, offering sports enthusiasts worldwide centralized access to exciting free and paid content from broadcasters, leagues, associations, clubs, and athletes. Equipped with cutting-edge technology and user-friendly design, SPORTWORLD provides an interactive and synchronized sports experience across all digital devices.

About the German Football Ambassador e.V.

Founded as an initiative in 2011, the non-profit the German Football Ambassador e.V. has been recognizing German coaches, players, and football personalities since 2013 for their sportsmanship and social engagement abroad, enhancing Germany’s positive image worldwide. Besides its annual awards, the association supports more than 40 social football projects globally, focusing especially on programs benefiting children and young people.

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