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Home – Public Award 2024

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The German Football
Ambassador

The German Football Ambassador represent Germany
throughout the world.This initiative honors the work of
coaches and players each year and by joining culture
and sport, it is meant to promote the positive image of
Germany in foreign countries.

 

NEWS

WORLD CHAMPIONS OF THE HEART: THE GERMAN OVER 75 NATIONAL TEAM SHOWS THAT FOOTBALL KNOWS NO AGE

The German Over 75 national team stands for passion, team spirit and the pure joy of football. In October 2025, …

Matthias Jaissle, Lennart Thy and Global United FC are the German Football Ambassadors 2025.

– Matthias Jaissle is honored as German Football Ambassador 2025. – The honorary award goes to Global United FC for …

THANK YOU TO GES FOR THE GENEROUS SUPPORT AND CONGRATULATIONS ON THEIR 75TH ANNIVERSARY!

As part of GES’s 75th anniversary celebration at the PRO FachHANDEL trade fair in Nuremberg, the German Football Ambassador e. V. …

NEWS

Social Projects

Social Project

Our New Football Ambassadors 2025!

Matthias Jaissle

Matthias Jaissle is being honoured for his outstanding sporting success and his contribution to the international reputation of German football. As head coach of Al Ahli, he won the AFC Champions League and has established himself as one of the most successful German coaches in an emerging football region.

Global United FC

Global United FC receives the Honorary Award for its long-term commitment to social and environmental projects, particularly in southern Africa. By using football as a platform for sustainable change, the organisation brings together hundreds of former professional players worldwide to create lasting social impact.

Lennart Thy

Lennart Thy is awarded the Public Award 2025 for his sporting achievements and his remarkable social commitment. As the most successful German goalscorer abroad in 2025, he also stands out off the pitch, having saved a life through a stem cell donation and being honoured with the FIFA Fair Play Award.

Ann-Katrin Berger (NJ/NY Gotham FC)

Previously: Paris Saint-Germain, Birmingham City LFC, Chelsea FC. Has played abroad for 13 years. 20 caps for the German national team. Named “Goalkeeper of the Year” in the NWSL in 2024. Won Olympic bronze in 2024 and named Germany’s Footballer of the Year. Twice overcame thyroid cancer and made successful comebacks. Advocates for equality and same-sex marriage; supporter of the Judan Ali Football Academy.

Julian Gressel (Inter Miami)

Previously: Vancouver Whitecaps, Columbus Crew, Atlanta United. Has played professionally abroad for 8 years. Won the MLS Cup with Columbus Crew in 2023. Won the Supporters’ Shield with Inter Miami in 2024 for best regular season record. Named Most Valuable Player of the Canadian Championship in 2023. Supports education projects and social integration in the U.S., including youth camps and mental health initiatives.

Kai Havertz (Arsenal FC)

Previously: Chelsea FC. Has played abroad for 5 years. 55 caps for the German national team. Won the UEFA Champions League with Chelsea in 2021. Won the English Super Cup with Arsenal in 2023. Reached the semi-finals of the UEFA Champions League in 2025 with Arsenal. Scored 2 goals at UEFA EURO 2024 and was one of Germany’s top forwards. Founded the Kai Havertz Foundation in 2023, focusing on animal welfare, youth support, and sports promotion. Supports initiatives such as VITA e.V. Assistance Dogs and Breakfast4Kids.

HALL OF FAME

The recipients of the German Football Ambassador Award in category coach, as well as leading figures, that proved themselves as global ambassadors of the German football for over 25 years enter the Hall of Fame if chosen by the jury.

 
VIEW COMPLETE HALL OF FAME

AWARD-CEREMONY
2013-2024

Award for German Football coaches and players who are committed to the positive development of football and society abroad.

 
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INITIATOR - Roland Bischof is the driving force behind the idea of the German Football Ambassador

For 10 years now, Roland Bischof has been the driving force behind the good idea of the German Football Ambassador. With great commitment and private financing (the football ambassador has no public funding such as grants or subsidies!) he built up a nationally known and internationally active movement in a very short time.

He brought numerous supporting personalities and companies together, whereby Rainer Holzschuh and Dr. Norbert Taubken in particular, were important companions and close advisors on his way.

 
 
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GET INVOLVED

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JURY

Horst
Hrubesch

Former football player & DFB coach – actual coach of U23 Hamburger SV

Dr. Martin
Schaefer

Envoy at the German Embassy in Paris, France

Lutz
Pfannenstiel

Sports director of the MLS club
St. Louis City SC

Berti
Vogts

Former world class football player & national coach

BOARD

Roland
Bischof

President of the German Football Ambassador – Managing director of
PRESENTED BY GmbH

Guido
Kambli

Lawyer at Bay GmbH

Sylvia
Walker

Sports presenter

Kristina
Fraesdorf

Director uniqFEED

Celisa
Pereira

Founding member of the German Football Ambassador – PRESENTED BY GmbH creative

Sascha
Müller

Director SUMEC

ADVISORY BOARD

Monika
Staab

Football Coach & pioneer of German women's football

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Johannes
Ebert

Secretary General of Goethe-Institut

Karl-Heinz Rummenigge

Member of the UEFA Executive Committee

Dr. Norbert
Taubken

German Football Ambassador Advisory Board Chairman - Partner at Scholz & Friends Agency

Katrin Müller-Hohenstein

Sports presenter

Urs
Meier

Former worldclass referee - football expert & speaker

Dietmar
Hopp

Founder of SAP
& patron of
TSG Hoffenheim 1899

Domitila
Barros

Miss Germany 2022
& GREENfluencer

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Horst Hrubesch is a former soccer player and DFB trainer. As a player, he won three German championship titles, the European Cup of State Champions and became European Champion. As coach he became European Champion of the U21, U19 as well as silver medallist of the Olympic Games 2016. Hrubesch is also Walter-Bensemann-Prize winner.

Dr. Martin Schaefer was Ambassador of the Federal Republic of Germany to South Africa, Lesotho and Eswatini from the end of 2017 until August 2021 and has been Envoy at the German Embassy in Paris since September 2021. As a former passionate football player, his coaching licence is currently lying useless in the cupboard due to lack of time. At the German Embassy in South Africa, he already had a deep look behind the scenes of the World Cup 2010.

 

Photo: © German Embassy Paris

Lutz Pfannenstiel has been active as a goalkeeper on all continents. Since August 2020, he has been sports director at the MLS club St. Louis City SC. Previously, Pfannenstiel worked as a football expert for DAZN, BBC and ZDF, among others, trained international coaches at the German Football Association (DFB) and was most recently the sports director at Fortuna Düsseldorf. Since 2009, he has been involved in climate protection with his project “Global United FC”.

 

Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.

 
Roland Bischof (Initiator) is the managing majority shareholder of the company presented by… GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.

 
 
 

Sylvia Walker is a presenter and journalist. Working for our media partner Sky Sport News HD (Sky) from 2014 to 2021, she joined the Swiss broadcaster blue Sport as a new sports presenter at the beginning of 2022. Since 2017, she not only supports us with her great football expertise and her heart for our association, but also moderates our annual award ceremony.

Berti Vogts ist ehemaliger Stammspieler bei Borussia Mönchengladbach und wurde mit der Nationalmannschaft 1972 Europameister und 1974 Weltmeister. Nach seiner aktiven Spielerzeit war er Nationaltrainer in Deutschland, Kuweit, Scottland, Nigeria und Aserbaidschan. Seit 2018 ist er Mitglied in der Jury des Deutschen Fussball Botschafters e.V.

Celisa Pereira has accompanied the football ambassador from the very beginning. Among others, she works for PRESENTED BY… GmbH in the creative sector.

 

Monika Staab is a German football coach and former football player. She is one of the pioneers of women’s football and, as co-founder, former president and coach of 1. FFC Frankfurt, is one of the most successful coaches in the world.

Staab has also worked several times for FIFA or the DFB to build structures for women’s and girls’ football, or to win teachers and coaches for football. Since 2021, our football ambassador from 2014 has been working as a national coach in Saudi Arabia.

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Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. Since 2012 he has been Secretary General of the Goethe-Institut. Johannes Ebert is involved in various crisis regions and supports Syrian refugees with cultural and educational projects.

 

Photo: © Martin Ebert

 
 

Karl-Heinz Rummenigge is a former German national player who played for FC Bayern Munich and Inter Milan. He was considered one of the best players in the world in the 80s. The multiple top scorer became European Champion in 1980. From 2002 to 2021, he was Chairman of the Board of FC Bayern München and until 2017 Chairman of the European Club Association, of which he is now Honorary Chairman. He is currently a member of the UEFA Executive Committee.

 
 
Dr. Norbert Taubken is a proven expert in the field of Corporate Social Responsibility (CSR) and has headed Scholz & Friends Reputation in Berlin since 2007. He advises international clients in his field of expertise CSR & Sustainability.

Katrin Müller-Hohenstein began working for a Nuremberg local radio station in 1988 and has been moderating the current sports studio on ZDF since 2006, where she is still active today. She was a studio presenter at the 2010 World Cup with the support of Oliver Kahn. This was followed by numerous other sporting mega-eventsfor the most popular presenter.

www.mueller-hohenstein.de

 

Urs Meier led 883 games in 27 years as a referee. After officially ending his career as a referee in 2004, he is active as a football expert and speaker and supports Kindernothilfe as an ambassador worldwide.

 

Dietmar Hopp and four partners founded the German company SAP, Europe’s largest software producer, in 1972. He retired from the Executive Board in 2005. His foundation supportssports, medical, educational, and social programs. He is also a patron of the TSG 1899 Hoffenheim Bundesliga club.

Photo: © Dietmar Hopp Stiftung

 

 

Domitila Barros grew up in a favela in Brazil. She received an award from UNESCO for her commitment there and was given the opportunity to study social and political sciences. In the meantime, the Miss Germany 2022 is a successful social entrepreneur, campaigns for women and environmental protection and is a popular advisor and visionary for institutions and companies likewise. In 2022, Barros was not only nominated for the German Sustainability Award, but also as a Global Young Leader.