Promoting projects and the image of Germany worldwide


The non-profit association Deutscher Fußball Ambassador e.V. is involved socially in sports and supports various projects worldwide. Help us sustainably strengthen our independent initiative with your donation!

In 2011, the German Football Ambassador came to life by initiator, Roland Bischof. Launched with the idea of honoring German football coaches and players for their commitment abroad, and at the same time promoting socio-social projects while contributing to the reputation of Germany in the world, for seven years 19 winners were honored, and more than 30 projects were supported.

With the establishment of an association, we have set for ourselves the goal of further expanding this work and offer a broad public the opportunity to become part of the German Football Ambassador.


Roland Bischof the driving force behind the idea of the German Football Ambassador




For 7 years now, Roland Bischof has been the driving force behind the good idea of the German Football Ambassador. With great commitment and private financing (the football ambassador has no public funding such as grants or subsidies!) he built up a nationally known and internationally active movement in a very short time.

He brought numerous supporting personalities and companies together, whereby Rainer Holzschuh and Dr. Norbert Taubken in particular, were important companions and close advisors on his way. 

2011 // Idea. 

2012 // first presentation at the award ceremony of the Academy for Football Culture (moderated by Kathrin Müller-Hohenstein; presented with the patron Rudi Gutendorf)

2013 // 1st award ceremony in Nuremberg (Presseclub) 

2014 - 2019 // 2. - 7. award ceremony at the Federal Foreign Office, Berlin (in the presence of the current German Foreign Minister: F.-W. Steinmeier, S. Gabriel, H. Maas).

2016 // Conversion of the initiative into a non-profit association

2017 // 1st International Event: Women's Football in Doha, Qatar (German-Catarian Cultural Year)

Since 2013 // Support of 30 projects worldwide...

The football ambassador family is growing!

Advisory Comitee

After four years of engagement with the initiative DEUTSCHER FUSSBALL BOTSCHAFTER, the Association of German Football Ambassadors e.V. was launched at the beginning of March 2016.

Advisory Comitee

The association pursues exclusively and directly non-profit purposes. The association is dedicated to the promotion of sport, tolerance and international ethos of culture and international understanding.

In addition, civil engagement is being supported. The nonprofit association is represented by its organs; the board and the general assembly.

The comitee:

  • Roland Bischof
  • Rainer Holzschuh
  • Guido Kambli
  • Celisa Pereira
  • Dr. Norbert Taubken

Advisory Board



Advisory Board

  • Johannes Ebert

    Johannes Ebert has worked at the Goethe-Institut since 1991 as a lecturer at various locations and headed the Goethe Institutes in Kiev, Cairo and Moscow. He has been Secretary General of the Goethe-Institut since 2012. Johannes Ebert is involved in many crisis regions and supports Syrian refugees with cultural and educational projects.

  • Katrin Müller-Hohenstein

    Katrin Müller-Hohenstein started in 1988 at a local Nuremberg TV station and has been moderating the current sports studio on ZDF since 2006, where she is still active today. At the 2010 World Championship she was studio presenter with the support of Oliver Kahn. This was followed by numerous other sporting mega-events for the most popular presenter.

  • Dietmar Hopp

    Dietmar Hopp and four partners founded the German company SAP, largest European software producer, in 1972. In 2005 he retired from the Executive Board. His foundation supports sports, medical, educational and social programmes. He is also the most important sponsor of the Bundesliga club TSG 1899 Hoffenheim.

  • Prof. Dr. Matthias Prinz

    Prof. Dr. Matthias Prinz is recognized for his successful law practice and precedent-setting cases that have changed German and European law over the last 25 years. He is considered one of the most respected lawyers and is internationally active.

  • Karl-Heinz Rummenigge

    Karl-Heinz Rummenigge is a former German international who played for FC Bayern Munich and Inter Milan, among others. He was considered one of the best players in the world in the 1980s. The multiple top scorer became European champion in 1980. He has been Chairman of the Board of FC Bayern Munich since 2002 and was Chairman of the European Club Association until 2017, of which he is now Honorary Chairman.

  • Dr. Norbert Taubken

    Dr. Norbert Taubken is the chief executive manager of Scholz & Friends Reputation. He mainly works with clients in the field of Corporate Social Responsibility (CSR). He advises international clients in his special field of CSR & Sustainability..

  • Urs Meier

    Urs Meier is a retired Swiss football referee. Meier received FIFA appointments and refereed in the Swiss top division until he reached the mandatory retirement age for each.





  • Horst Hrubesch

    Horst Hrubesch is a retired German football player who is the current manager of the German women's national team. He is a Walter- Bensemann-Award winner and DFB - Board Member.

  • Rainer Holzschuh

    Rainer Holzschuh (Vorsitzender) acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the "kicker" sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

  • Dr. Martin Schäfer

    Dr. Martin Schäfer is the German Ambassador in South Africa. He previosly worked at the German Embassy in South Africa 2010, where he had a look behind the scenes during the World Cup.

  • Doris Fitschen

    Doris Fitschen is a retired German football player and former assistant to the women's national team head coach Silvia Neid. Fitschen has been the manager of the women's national team since 2009.

  • Lutz Pfannenstiel

    Lutz Pfannenstiel was active as a goalkeeper on all continents. He is currently working for Fortuna Düsseldorf as a sports executive. He is also a football expert for DAZN, BBC or ZDF and trains international coaches at the DFB. Since 2009 he has been committed to climate protection with his project "Global United FC".


    Berti Vogts is former regular player at Borussia Mönchengladbach and became European Champion in 1972 and World Champion in 1974 with the German national team. After his active player time he was national coach in Germany, Kuweit, Scotland, Nigeria and Azerbaijan. Since 2018 he has been a member of the jury of the Deutscher Fussball Botschafter e.V.


The club members of the Deutscher Fussball Botschafter e.V. support the club throughout the year. 




Official Members


Aheim Capital GmbH (Frank Henkelmann)

Yanbo Bai

Roland Bischof

Boder Projektabrechnung GmbH (Dietmar Boder)

Brunelli Textile International GmbH (Zekeria de Boumanjal)

Theo Bücker*

Emre Can*

Dr. Norbert Taubken

Thomas Engelhardt

Gert Engels*

Walther Eschweiler*

fable+ (Ilhan Scheer)

Thomas Hitzlsperger*

Rainer Holzschuh*

Serkan Kajan

Guido Kambli

Loris Karius*

Sami Khedira*

Jürgen Klinsmann*

Jürgen Klopp*

Miroslav Klose*

Eckhard Krautzun*

Horst Kriete*

Michael Krüger*

Petra Landers*

Michael Nees*

Holger Obermann*

Mesut Özil*

Burkhard Pape*

Celisa Pereira

Otto Pfister*

Christian Prechtl

Christian Reichart

Gernot Rohr*

Erich Rutemöller*

Winfried Schäfer*

Karl-Heinz Schnellinger*

Bernd Schuster*

Andre Schürrle*

Bastian Schweinsteiger*

Uwe Seeler*

Monika Staab*

Bernd Stange*

Klaus Stärk*

Stillger & Stahl GbR (Markus Stillger)

Bernd Storck*

Marc-André ter Stegen*

Tosuner GmbH (Sammy Tosuner)

V.M.Z. Sport (Dr. Markus C. Zschaber)

Claus Vogt

Michael Weiss*


*Honorary members