The Award

Mission

Awarding German football coaches and players who engage for a positive development of football and society abroad.

Mission

The German Football Ambassadors represent Germany throughout the world

This initiative honors the work of managers and players each year and by joining culture and sport, it is meant to promote the positive image of Germany in foreign countries.

Germany is a leading nation in world football. Players and coaches from Germany are involved in the sport all over the world.

 

 

Concept

The initiative is a social football project with an all season presence. The award ceremony and the support of social projects worldwide are in the center of attention.

Concept

Honoring German coaches and players for their extraordinary commitment while working abroad.

Social and sports oriented development work are hereby the centerpieces of the evaluation. The nominees and the award winners recieve a prize money to support social projects worldwide.

Category "Coach" (Main Award)

Three active or former coaches are nominated for the main award "German Football Ambassador". A specialized jury chooses the award winner.

Category "Player" (Audience Award)

General public votes for one of the 11 nominated German players. The nominees must be active for a non-german club.

Honorary Award (optional)

An honorary Award can be awarded to an active / former player or coach for his / her extraordinary commitment to football or impact on society abroad.

The award ceremony takes place annually at the Federal Foreign Office in Berlin.

Criteria (abstract)

  1. Reputation in the country of work
  2. Sporting success and long-term impact on football
  3. Involvement in culture and social structures around football
  4. Perceived connection with Germany
  5. Increase in contacts and exchange of information between Germany and the host country
  6. For coaches: the quality of work by bringing along young players
I support the initiative GERMAN FOOTBALL AMBASSADOR because during my time at Toronto FC I noticed, how much interest was brought to me for the German football - it´s a responsibility.
Torsten Frings

Patron

With the legendary coach Rudi Gutendorf a great patron of the initiative GERMAN FOOTBALL AMBASSADOR was found. Gutendorf also assist the advisory commitee.

Patron

Good Gutendorf - Ambassador in a tracksuit

Gutendorf himself was an active trainer at more than 50 stations on all continents. He has taught his football knowledge and also socially committed - an ideal ambassador of football in the world. Also Rudi Gutendorf is known as "ambassadors in a tracksuit."

For his global sporting and social commitment as a coach Rudi Gutendorf has received numerous awards, including the Order of Merit and also an entry in the "Guinness Book of Records".

  • Guido Kambli

    Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.

  • Roland Bischof

    Roland Bischof (Initiator) is the managing majority shareholder of the company presented by... GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

  • Rainer Holzschuh

    Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the "kicker" sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

  • Rainer Holzschuh

    Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the "kicker" sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

  • Dr. Martin Schaefer

    Dr. Martin Schaefer is the German Ambassador in South Africa. He previosly worked at the German Embassy in South Africa 2010, where he had a look behind the scenes during the World Cup.

  • Doris Fitschen

    Doris Fitschen is a retired German football player and former assistant to the women's national team head coach Silvia Neid. Fitschen has been the manager of the women's national team since 2009.

  • Steffi Jones

    Steffi Jones is a German football manager and former player who last managed the German women's national team.

  • Lutz Pfannenstiel

    Lutz Pfannenstiel is a retired German football goalkeeper who has played on all continents. Currently, he works as a scout for Bundesliga side 1899 Hoffenheim and as an expert on developing countries for the DFB. He also is engaged on climate protection with his Project "Global United FC".