I support the initiative GERMAN FOOTBALL AMBASSADOR, because football is a sport with great perception worldwide - therefore it is important to appreciate positive behavior on and off the ground.
Christoph Metzelder

Strategic Partner

The internationally active institutions carry the idea of the initiative through the world and promote it.

  • Auswärtiges Amt
  • Goethe Institut

Media partner

Based on the extensive media network the initiative is managed and presented to different channels of our partners.

Lead agencies

Responsible for the comprehensive concept and coordination of the involved partners.


These partners support the initiative with different services and non-cash benefits.


Realizing different expertise’s by their national and international networks.

  • Fußball-Kultur