Among them top-class personalities from sports, business and culture 


The Deutscher Fussball Botschafter e.V. has restructured its Advisory Board in order to further support the positive dynamics of recent years. In future, the initiative, which was founded in 2012, will be supported in an advisory capacity by four top-class personalities from the worlds of sport, business and culture. The aim of the advisory board's activities is to place the national and international activities of the Deutscher Fussball Botschafter e.V. on a wide social spectrum. In this way, the activities at the interface between sport and social developments are to be consistently expanded in the upcoming years.

With Dietmar Hopp and Karl-Heinz Rummenigge, we have won two personalities who have been committed to sport in Germany for decades and who, above all, have had a sustainable positive influence on football. Katrin Müller-Hohenstein will also contribute her expertise as a sports presenter and TV expert. In addition, Prof. Dr. Matthias Prinz (internationally renowned media law specialist) and Johannes Ebert (Secretary General of the Goethe-Institut) will make profitable use of their expertise and networks. Both are almost partners from the very beginning and, thanks to their experience with the Deutscher Fussball Botschafter e.V., can further promote the potential of the initiative for partners and the social impact.

Dr. Norbert Taubken, member of the board and managing director of the CSR consultancy Scholz & Friends Reputation, will lead the advisory board: "The new advisory board represents the plans of the Deutscher Fussball Botschafter e.V. There are many opportunities in all countries to promote social developments through the emotional power of football. We want to continue to exploit this potential and therefore contribute as a club to the positive image of Germany in the world. In order to make this possible, further personalities will be admitted to the advisory board in the near future."


Foreign Minister Heiko Maas and German Football Ambassador e.V. honour football professionals 


On the  8th  of May 2018, the German Football Ambassador e.V. honoured German football coaches, players and idols at the Federal Foreign Office, who contribute to the positive image of football and Germany through their sporting and social commitment abroad. Foreign Minister Heiko Maas and initiator of the German Football Ambassador e.V. Roland Bischof welcomed around 200 guests from different areas such as politics, sport and business.

Football is multicultural.

Roland Bischof, founder of the Association German Football Ambassador, comments: "German football is multicultural. Perhaps this is why German football professionals become cosmopolitan athletes who get socially involved where they work".


The award ceremony took place for the sixth time. In addition to the prize of honour, a jury of experts chose the winner of the main category "Coach", the audience chose the winner in the category "Player" and a referee legend was accepted into the "Hall of Fame". 

Football inspires young Japanese kickers.

Nominated for the main prize "Coach 2018" were Gert Engels, co-trainer of the Japanese FC Vissel Kobe, where Lukas Podolski also plays, Theo Bücker, coach of the El-Nejmeh club in Lebanon and Ernst Middendorp, technical director of True Bangkok United in Thailand. The top-class jury, chaired by Rainer Holzschuh, editor of the popular German football magazine "Kicker", awarded Gert Engels with the main prize, who contributed to German-Japanese football exchange for more than 20 years. In addition to professional sport, he decided on the sustainable "Future Local" project. Its aim is to give children and young people affected by the tsunami disaster a better future through football.


"Japan has become my second home. Our countries have a lot in common. I love my job as a coach in professional football, but also with the kids," explains Gert Engels. "Football turns children and young people into "team players" and strengthens their character. Strong children become strong people, even outside of sport."

Football unites people and cultures.

The Audience Award in the "Player 2018" category went to Loris Karius from FC Liverpool. The Biberach goalkeeper prevailed over ten other nominees in the public voting with great support from Liverpool fans. Together with Jürgen Klopp and Emre Can, Karius forms the "German Trio" at the English Premier League Club. Due to the entry into the final of the Champions League he could not be personaly there, but he thanked the guests through a video message. Second and third places went to Toni Kroos (Real Madrid) and Leroy Sáne (Manchester City).


"Winning the Audience Award means a lot to me, as it is a recognition of my performance in England. Football has the strength to bring people and cultures together. I am proud to represent Germany here in the best possible way."


Over 50 years active in worldwide football.

The prize is awarded to Otto Pfister, a football globetrotter and one of the longest working football coaches in the world who lives in Switzerland. Football is his religion, his politics, his international understanding. In his laudation, Foreign Minister Heiko Maas praised the 80-year-old national coach of Afghanistan for his many years of commitment to international football.


Pfister himself remained modest: "The most important thing is to focus entirely on people and culture, mentality and religion. You have to respect your counterpart, even if he has a completely different environment."

Referee legend cultivates sports relations around the globe.

 The referee legend and sports diplomat Walter Eschweiler was on site and was welcomed  into the "Hall of Fame" of the association, for his many years of commitment to the international sports relations of the Federal Foreign Office among other things.


Numerous previous award winners, nominees and supporters were also present, including Gernot Rohr (national coach Nigeria), Monika Staab (football development expert), Doris Fitschen (manager DFB women's national team) and Eckhard Krautzun (football expert for China).

Hall of Fame

Personalities who contribute to the development of international football

Hall of Fame

Award-Ceremony 2013-2017

Award for German Football coaches and players who are committed to the positive development of football and society abroad.

Award-Ceremony 2013-2017



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04/26/2018: • Foreign Minister Heiko Maas and initiator of the German Football Ambassador Roland Bischof will welcome 200 guests from politics, sport and business. • The "German Football Ambassador Family" is growing and gaining international recognition. • Honoring German football personalities for their sporting and social commitment abroad.

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  • Guido Kambli

    Guido Kambli managed to combine his enthusiasm for sport & media with his professional activities. He begun as a journalist and sports reporter, later on continued as managing director of an event agency and since 1993 he is an independent lawyer.

  • Roland Bischof

    Roland Bischof (Initiator) is the managing majority shareholder of the company presented by... GmbH. He is a charter member and the vice president of the FASPO (the professional association for sponsoring in Germany, Switzerland and Austria) for 12 years.

  • Rainer Holzschuh

    Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the "kicker" sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

  • Rainer Holzschuh

    Rainer Holzschuh acted from 1983 to 1988 as the chief press officer for the German Football Association (DFB ) and subsequently, until 2009 editor in chief for the "kicker" sports magazine where he now operates as publisher. He is also president of the European of Sports Magazine (ESM).

  • Dr. Martin Schaefer

    Dr. Martin Schaefer is the German Ambassador in South Africa. He previosly worked at the German Embassy in South Africa 2010, where he had a look behind the scenes during the World Cup.

  • Doris Fitschen

    Doris Fitschen is a retired German football player and former assistant to the women's national team head coach Silvia Neid. Fitschen has been the manager of the women's national team since 2009.

  • Steffi Jones

    Steffi Jones is a German football manager and former player who last managed the German women's national team.

  • Lutz Pfannenstiel

    Lutz Pfannenstiel is a retired German football goalkeeper who has played on all continents. Currently, he works as a scout for Bundesliga side 1899 Hoffenheim and as an expert on developing countries for the DFB. He also is engaged on climate protection with his Project "Global United FC".